Mar 29, 2024  
2017-2018 Catalog 
    
2017-2018 Catalog [ARCHIVED CATALOG]

ENT 211 Entertainment Promotion

Lecture: 3 Lab: 0 Clinic: 0 Credits: 3
This course examines the elements of marketing and promotion as specifically applicable to the entertainment business. Topics include the creation of publicity materials, understanding the process of developing media relations, developing a press kit, and creating a publicity campaign. Upon completion, students should be able to create a marketing and promotion campaign.