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    Guilford Technical Community College
   
 
  Nov 18, 2017
 
 
    
2017-2018 Catalog

Information Technology - Internet Marketing & Social Media Certificate - CCP


C 25 59 0 H7

The Internet Marketing & Social Media Management Certificate prepares graduates for careers in the professional management of web content for businesses.  Course work in this certificate covers the development of websites through content management systems.  Additional topics covered within this certificate include search engine optimization (SEO), social media management, Internet marketing, and web analytics. Studies will provide an opportunity for students to learn how to best develop, deploy, and manage a business’ complete online presence.

Upon successful completion of the Internet Marketing & Social Media Management, graduates should be able to:

  • Analyze the website related needs of the client.
  • Deploy a professional online presence through a content management system.
  • Integrate a professional social media presence for a business.
  • Develop a website that is optimized for a search engine.
  • Use analytics to measure online activity.

This degree can be completed in a traditional or completely online format.  For more information about eDegree programs, please visit the eDegree website. http://edegree.gtcc.edu

Total Credits: 12


Total credits required for certificate: 12