Internet Marketing Certificate

A 25 50 0 C4

Contact: (336) 334-4822, ext. 50325

Pending Curriculum Committee Approval

The Internet Marketing certificate prepares students for careers in Information Technology, with an emphasis in functions related to designing, developing, administering, marketing, optimizing websites, and associated web-based applications. Students will also be prepared for external certifications from W3Schools, CIW and Adobe. Students in this program will be required to obtain the current industry standard version of the Adobe Creative Suite products intended for the web industry.

Program Outcomes:

Upon completion of the Web Development certificate, the student should be able to:

• Analyze the website related needs of the client and construct a corresponding planning document
• Identify inefficiencies in existing website design, SEO (Search Engine Optimization), and social media presence
• Design and develop a website that satisfies specified requirements while executing all phases of the Software Development Life Cycle
• Leverage Social Media technologies to grow the customer-base of a site
• Utilize industry standard techniques to enhance SEO
• Design and develop a website that meets World Wide Web Consortium (W3C) standards