MKT 231 Healthcare Marketing

Lecture: 3 Lab: 0 Clinic: 0 Credits: 3

This is designed to help students gain an understanding of how the principles of marketing are used in a healthcare setting. Topics include market development, market segmentation, market research, advertising and promotion, and service development for healthcare marketing. Upon completion, students should be able to plan, develop, and implement a basic marketing plan for an institution within the healthcare industry. Pre-requisite(s): MKT 120 .