ENT 211 Entertainment Promotion

Lecture: 3 Lab: 0 Clinic: 0 Credits: 3

This course examines the elements of marketing and promotion as specifically applicable to the entertainment business. Topics include the creation of publicity materials, understanding the process of developing media relations, developing a press kit, and creating a publicity campaign. Upon completion, students should be able to create a marketing and promotion campaign.

Course is typically offered in Spring.
Student Learning Outcomes (SLOs)
At completion of the course, the student should be able to do the following:

Determine elements of marketing.
Assemble a press kit.
Develop a marketing strategy utilizing varied media.
Budget an effective advertising campaign.
Design an internet marketing strategy for a recording/performing artist.