MKT 120 Principles of Marketing

Lecture: 3 Lab: 0 Clinic: 0 Credits: 3

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.

Course is typically offered in Fall and Spring.
Course has transfer restrictions - 10 years

Student Learning Outcomes (SLOs)
At the completion of the course, the students should be able to do the following:

Use the target market concept to develop a marketing plan.
Apply the product concept as it relates to a target market.
Use the place concept as it relates to a marketing plan for a business.
Use the promotion concept to develop a marketing strategy.
Use the price concept as it relates to market strategy for a company.
Develop a comprehensive marketing plan for a business situation.