WEB 213 Internet Marketing and Analytics

Lecture: 2 Lab: 3 Clinic: 0 Credits: 3

This course introduces students to Search Engine Optimization (SEO), Search Engine Marketing (SEM) and web analytics. Topics include Search Engine Optimization (SEO), Pay Per Click advertising (PPC), Search Engine Marketing (SEM), web analytics, eye-tracking software and email marketing. Upon completion, students should be able to set up, monitor and maintain SEO optimized websites; and develop strategies for online marketing and advertizing plans.

Course is typically offered in Fall and Summer.
Course has transfer restrictions - 10 years

Student Learning Outcomes (SLOs)
At the completion of the course, the students should be able to do the following:

Describe internet marketing techniques.
Develop an internet marketing plan.
Administer an internet marketing campaign.
Evaluate the effectiveness of an internet marketing campaign.