COM 150 Introduction to Mass Communication

Lecture: 3 Lab: 0 Clinic: 0 Credits: 3

This course introduces print and electronic media and the new information technologies in terms of communication theory and as economic, political, and social institutions. Emphasis is on the nature, history, functions, and responsibilities of mass communication industries in a global environment and their role and impact in American society. Upon completion, students should be able to demonstrate awareness of the pervasive nature of mass media and how media operate in an advanced post-industrial society.

This course has been approved for transfer under the CAA as a premajor and/or elective course requirement.

Pre-requisite(s): C or better in ENG 111.
Course is typically offered in Summer.
Student Learning Outcomes (SLOs)
At completion of the course, the student should be able to do the following:

Explain how mass media function as economic, political and social institutions through the use of precise terminology.
Analyze the nature, history and evolution of mass media using resources provided.
Examine the personal impact of mass communication on one’s worldview using self-evaluation methods.
Analyze the operations of mass communication industries in a global environment by examining media conglomerates and non-US media companies.
Evaluate media influences on society and culture using resources provided.
Construct sound arguments about current mass communication topics using research materials.