MKT 120 Principles of Marketing

Lecture: 3 Lab: 0 Clinic: 0 Credits: 3

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.

Course is typically offered in Fall and Spring.
Course has transfer restrictions - 10 years

Student Learning Outcomes (SLOs)
At the completion of the course, the students should be able to do the following:

Analyze the marketplace in which marketing activities provide impact.
Analyze the consumer as the center of the marketing universe.
Discuss the concept of value.
Relate marketing information to strategy formation.
Describe the main areas covered in a marketing plan.