WEB 214 Social Media

Lecture: 2 Lab: 3 Clinic: 0 Credits: 3

This course introduces students to social media for organizations. Topics include social media, marketing strategy, brand presence, blogging, social media analytics and technical writing. Upon completion, students should be able to utilize popular social media platforms as part of a marketing strategy, and work with social media analytics tools.

Course is typically offered in Fall, Spring, and Summer.
Course has transfer restrictions - 10 years

Student Learning Outcomes (SLOs)
At the completion of the course, the students should be able to do the following:

Recall social media marketing concepts.
Develop a social media marketing plan.
Administer a social media marketing campaign.
Evaluate the effectiveness of a social media marketing campaign.