GRD 285 Client/Media Relations

Lecture: 1 Lab: 3 Clinic: 0 Credits: 2

This course introduces media pricing, scheduling, and business ethics. Emphasis is placed on communication with clients and determination of clients’ advertising needs. Upon completion, students should be able to use professional communication skills to effectively orchestrate client/media relationships.

Pre-requisite(s): Take GRD 142
Course is typically offered in Spring.
Student Learning Outcomes (SLOs)
At the completion of the course, the students should be able to do the following:

Apply public relations strategies to amplify client’s brand.
Develop a well-crafted, sustainable newsletter strategy to drive traffic to your client’s website.
Create a social media presence to foster an online community and deliver measurable results.
Construct product launches.
Employ marketing methods to increase web traffic.