GRD 281 Design of Advertising

Lecture: 1 Lab: 3 Clinic: 0 Credits: 2

This course explores the origins, roles, scope, forms, and development of advertising. Emphasis is placed on advertising development from idea through production and the interrelationship of marketing to types of advertising, media, and organizational structure. Upon completion, students should be able to produce advertising for various media and demonstrate an understanding of the complexities and relationships involved in advertising design.

Course is offered in Fall.